Gender - the gender of our target audience would most definetely be male. The reason for this is because all of the artists involved in this genre are male, the lyrics involved match the usual representations of male behaviour and the music videos involve a lot of objects and behaviour that are usually associated to the male gender. The reason for not aiming at the female gender with our project is due to the fact that they may not simply relate to the lyrics and videos within this genre and the fact that they may find the content sexist or maybe disrespectful to women. For example, in Skepta's 'that's not me' he says, "take your girl no dinner, no rose, two minutes in my bedroom, no clothes". Here he is suggesting he doesn't care about the women's feelings therefore some females may not agree with these lyrics. Some males may even struggle to listen to this content.
Occupation - our target audience's occupations would definely vary. Everyone can enjoy all sorts of different types of music but I believe there are certain people with certain occupations who would listen to and watch music videos of this genre regularly. The majority of our target audience would most probably be in education with possibly a small job on the side or an inspiring artist/musician who likes this genre. Older members of society with an office job for example wouldn't listen to this type of music due to their surroundings and what they're influenced by.
Hobbies - our target audience's hobbies would also vary quite a lot. However, by looking at grime artists music videos, twitter and Facebook pages, I believe that our target audience would try and base their hobbies around the artists. For example, JME always appears on his YouTube and twitter to be simply hanging around with his friends 'messing around'. Whether it's playing xbox with friends or driving around, our target audience's hobbies would be social hobbies. This genre of music has got larger by word of mouth. A friend telling a friend. This is due to the lack of publicity it gets. Therefore, people are always listening to it together. This could yet again, be another hobby.
Media grouping - media grouping is quite an easy one when looking at target audience. Our target audiences favourite films would be those of British gangster films. These films always involve grime songs and in some cases even some grime artists. For example, lethal bizzle the artist makes an appearance in anuvahood as does 'bashy' in the film 'Shank'. Favourite TV shows would also be for the exact same reasons. For example, the artist 'Kano' is a main chatacter in the popular series 'Top Boy'.
Style - when it came to target audience, we aimed for a specific style. Very similar to grime artists, our target audiences style is just simply hooded jumpers and jeans with possibly some 'bling' necklaces, bracelets or rings. Most of these people are again influenced by the mise en scene in the grime genres music videos.
